Green Market Report

How can sus­tain­able growth be achieved with green infrastructures?

Green Infra­struc­ture on build­ings such as green roofs and walls is an impor­tant part of the NBS devel­op­ment across Europe in light of cli­mate change adap­ta­tion and re-natur­ing cities. The built envi­ron­ment most­ly con­sists of trans­formable spaces at wall and roof lev­el, there­fore the poten­tial is rea­son­able and attrac­tive. In Aus­tria, only 10% of the year­ly new installed flat roofs are greened! Being able to strate­gi­cal­ly invest into green infra­struc­ture on build­ing lev­el, Mar­ket, jobs and „bank­able“ num­bers have to pave the way. The Aus­tri­an Inno­va­tion Lab­o­ra­to­ry GRÜNSTATTGRAU, com­mis­sioned by the Aus­tri­an fed­er­al min­istry of Cli­mate action, Envi­ron­ment, Ener­gy, Mobil­i­ty and Tech­nol­o­gy (BMK) has tak­en action on deliv­er­ing sound mar­ket about green roof and walls data for Aus­tria in 2020, the Aus­tri­an Green Mar­ket Report in a com­pact and full ver­sion. By now, a first posi­tion­ing paper of the branch has been pub­lished pre­lim­i­nary ( The Green Mar­ket Report com­pact will be avail­able for free from August 2020. By 2021, the Euro­pean Fed­er­a­tion of Green Roof and wall Asso­ci­a­tions (EFB) has set the goal of pre­sent­ing mar­ket data on a Euro­pean scale.


In this Ses­sion, we would like to dis­cuss the out­puts and fur­ther pos­si­bil­i­ties for green roofs and walls as a live­ly mar­ket sec­tor, pro­vid­ing Aus­tria and Europe with mar­ket growth and Jobs. We would like to dis­cuss about mar­ket-stim­u­lat­ing instru­ments, poli­cies, incen­tives and polit­i­cal com­mit­ment from nation­al to inter­na­tion­al scale. Ques­tions like e.g. how can we con­nect to the Euro­pean Green Deal? would be wel­come and we would like to liaise with par­tic­i­pants from espe­cial­ly pol­i­cy mak­ing, pol­i­tics, invest­ments and financing.

Back­ground: GSG has just pub­lished their first posi­tion­ing paper. GSG is cur­rent­ly work­ing on the Aus­tri­an Green Mar­ket Report on behalf of the Aus­tri­an Cli­mate min­istry (BMK). By Start of August, the first Com­pact ver­sion of the Aus­tri­an Mar­ket Report will be pub­lished (30 Pages). The full sur­vey was con­duct­ed with detailed ques­tion­naires that includ­ed 86 largest cities and towns in Aus­tria, and the full num­ber of busi­ness­es involved along the direct val­ue chain (Plan­ners, Sup­pli­ers, Installers, Main­tain­ers, etc.). In Sep­tem­ber, the full green mar­ket report Aus­tria will be pub­lished (100+Pages), in par­al­lel we have start­ed to deploy the mar­ket report­ing process along oth­er 15 Euro­pean Coun­tries Mar­kets that will result in the first com­pre­hen­sive Euro­pean Green Mar­ket Report by start of 2021.



  • Reg­is­tra­tion: from August 5th, 2020 
  • Con­gress: 24–25.09.2020
The Questions:
  • What results does the Green Mar­ket Report deliver?
  • What oth­er pos­si­bil­i­ties do green build­ings offer as a live­ly mar­ket sector? 
  • How can we con­nect to the Euro­pean Green Deal?
  • How can mar­ket and job growth be boost­ed in this context?
  • Which mar­ket stim­u­lat­ing instru­ments, strate­gies, incen­tives and polit­i­cal engage­ment at nation­al and inter­na­tion­al lev­el are necessary?
We are looking for:

For the project „Green Mar­ket Report” we are look­ing for a max­i­mum of 20 par­tic­i­pants with the fol­low­ing background:

  1. pol­i­tics
  2. invest­ment
  3. finance
  4. every­one who is involved in any form in the green­ing industry

Green4Cities Ltd.
Phone +43 676 330 28 04
Plenergasse 1 Top 5, 1180 Vienna
Austria • Europe